Corporate Social Responsibility: A Waffle or Way of Life, 1/Ed.

Corporate Social Responsibility can be viewed as responsibility on the part of the business and industrial organizations to be accountable to their stakeholders including society. There has been a growing plea that business should be socially liable as the business organizations make the use of resources of society and fully hinge upon it for their survival and success. CSR has become a buzzword owing to its necessity and sanctity in business arena. CSR is regarded as a key differentiator. Companies are getting more sensitive towards their social role and accountability. The only question needs to be addressed is who is to shoulder it. The approach towards CSR adopted by business organizations can vary from one organization to another. It is still debatable whether CSR is obligatory or optional on the part of the business organizations. It can be safely argued that over the period the kinship between business and society has not been as strong as it should be. It is established beyond doubt that social responsibility is a feature that is imminent. Looking to the growing trend the companies should make CSR not only their strategy but also a way of life.